target is new

an exploration in the new

Moving to a come2me economy

leave a comment »

Location based services were always about the wet dreams of advertisers where you come in contact with relevant advertisements right on the spot. We see however a different development on the same principle emerge, much more likely to occur. A come2me economy you could call it. Based on a really consumer centric approach.

Maybe it is not the best term. It has to do with permission based thinking, with VRM instead of CRM (Vendor Relation Management), that all start with the idea that the future success for a company will not be in the one that convince the most consumers to come to them and buy their products. Instead the brand has to find the customer and service them with real value.
Read the rest of this entry »

Written by iskandr

November 14, 2009 at 2:39 pm

Touching the senses at This Happened #4

with 2 comments

This night I did attend This Happened for the fourth time. It was a great night again. Kars, Ianus and Alexander managed to mix up a fine program with different points of views on interaction design. And just like the other editions you can experience an emerging theme I think. I borrow this from the first talk of Janneke Sluijs: embodied embedded cognition can be coined as the binding theme.
Read the rest of this entry »

Written by iskandr

October 27, 2009 at 1:41 am

Waved notes on Design by Fire

leave a comment »

Today I attended the Design by Fire conference. For me it was the first time, I heard a lot of good stories from last years edition and always like to see Matt Jones of course. It was a pleasant day with nice people and some good talks. Where especially Matt Jones delivers to my expectations with a great talk on the element of time in good experience design.

During the conference I also did an interesting experiment in taking the notes using Google Wave together with Taco Ekkel. For me it was the real first functional use of Wave, and it surely was promising. And it connects wonderful with the leading theme of the day for me; designing for real-timing experiences.
Read the rest of this entry »

Written by iskandr

October 21, 2009 at 1:56 am

Posted in event, flow

Tagged with , , ,

Thinking in the box

leave a comment »

Right. Today I ran into this example of a concept of Living Magazines. I agree on the vision in the post that this is not likely to happen fast. But I even think it is not likely to happen at all in this way. It is another example of ‘thinking in the box’. Try to connect new technologies to current concepts.

You can watch the movie here below. They create very expensive video material to use as moving photography in their living magazine. It has to be sad the execution is great and it look cool. But the whole distribution concept is unlikely.
Read the rest of this entry »

Written by iskandr

October 6, 2009 at 1:39 am

Posted in trends

Tagged with , , ,

Twitter in a singularity ecosystem

with one comment

This weekend there was an interesting conference in New York on the concept of singularity. I did not attend the conference, but read some reports on it. The whole idea of singularity, where the power of computer intelligence is heading up or even overtaking our own intelligence, is something I think is surely a trend that can emerge. In a way it is here already as conversational tools like Twitter will take a stronger role to connect all parts of the ecosystem we live in.
Read the rest of this entry »

Written by iskandr

September 24, 2009 at 1:34 am

Can Layar become an on-the-road-search tool?

with 2 comments

You all know Layar of course, it can’t be missed. The new tool made by SPRX Mobile is as the say themselves ‘the first mobile augmented reality browser’. Next week there will be a first devcamp with Bruce Sterling setting the context. And that is interesting because I think the approach of Layar is showing different models for a new emerging augmented world.
Read the rest of this entry »

Written by iskandr

August 10, 2009 at 2:02 am

Posted in strategy, tools

Tagged with , ,

Return of the flashmob as driver closed grouping

with 2 comments

Today we had a flashmob hype in Amsterdam. The successful Stockholm Michael Jackson contributing flashmob was the inspiration for this event. However the flashmob generated lots of attention and a lot of people had a great day in preparation and executing, the flashmob failed in my opinion. The basic idea of a flashmob is to surprise a ignorant crowd by a orchestrated action done by a view. This one was the opposite. But unless the failure it could be seen as a driver for some interesting trends. Some thoughts…
Read the rest of this entry »

Written by iskandr

July 20, 2009 at 12:15 am

Posted in community, event, trends

Tagged with , ,

The next ubiquitous services

leave a comment »

In an article of Winston Ross which he wrote for Newsweek (but wasn’t published) I found some interesting teasing quotes. The article itself asks the question what the next Twitter will be. That is a question that is often asked, but in essence not relevant. What is interesting however, is one of the subquestions that emerges: which are the services that will be unmissable, that will be part of our daily routine and become ubiquitous.
Read the rest of this entry »

Written by iskandr

July 13, 2009 at 1:25 am

Posted in context, trends

Tagged with , ,

Impulse Shaped Services, notes on a Reboot talk

leave a comment »

On Reboot11 I did a talk with the title Impulse Shaped Services. In the presentation I introduce a vision on the development towards impulse shaped services. Services are more and more scattered via different channels and touchpoints nowadays – we also call them exploding services. Services are not static anymore, they should no longer be designed for one on more defined uses, the user of a services is part of the service features.
I put the slides on Slideshare earlier, here I will give some transcript of the talk.
Read the rest of this entry »

Written by iskandr

July 11, 2009 at 1:26 pm

This happened, the art edition

with one comment

Last evening the third edition of This happened Utrecht took place in Theater Kikker. As always four projects were introduced by the makers in 10 minutes and 10 minutes of discussion with the audience completed the story of the making of the product. And as the previous editions the talks were interesting all in its own way. This time their were three out of four art project in contrary to the events before, which gives interesting insights.

Last time I discovered a central theme that was not intended by the organizers of This happened (Kars Alfrink, Ianus Keller, Alexander Zeh). This time I can’t say I found a theme that obvious, apart from the mentioned art angle. Maybe you can say that the craftsmanship in creating the solution was an analogy in the projects, but in the end this is more the central theme of This happened of course.
Read the rest of this entry »

Written by iskandr

June 30, 2009 at 1:45 am