Comments on: The end of SEO with an evolution to semantic search http://targetisnew.com/2009/12/18/the-end-of-seo-with-an-evolution-to-semantic-search/ an exploration in the new Thu, 08 Mar 2012 02:31:41 +0000 hourly 1 http://wordpress.com/ By: iskandr http://targetisnew.com/2009/12/18/the-end-of-seo-with-an-evolution-to-semantic-search/#comment-151 Fri, 18 Dec 2009 09:24:37 +0000 http://targetisnew.com/?p=389#comment-151 Agree! As we always preach it; create an exploding strategy. A smart and active social presence is far more effective than a SE-optimized website of your own…

]]> By: Lorentz http://targetisnew.com/2009/12/18/the-end-of-seo-with-an-evolution-to-semantic-search/#comment-150 Fri, 18 Dec 2009 09:12:27 +0000 http://targetisnew.com/?p=389#comment-150 Interestng,

Regarding semantic search, I believe at the moment Microsoft is ahead of Google, since they integrated Powerset (http://en.wikipedia.org/wiki/Powerset_%28company%29), an US/Italian company that provides Bing’s innovative semantic engine. Even if still only available for US users, this technology is groundbreaking and potentially a win.

Unfortunately, nowadays small businesses can’t focus on SEO for 2 different SE like the 2 above, since they use totally different techniques of kw stemming and therefore totally different SEO rules are required (at least when building the content, maybe less on the linking and meta part). This problem will grow jointly with the success of Bing.

In my opinion businesses would achieve better ROI by pushing their presence in all those online properties that will score high rankings on SE (wikis, social networks, news…) while driving potentially huge amounts of traffic to who understands how to be relevant there. This is what Google defined Universal SEO and is now reality in almost each SERP provided by google and bing every day.

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