We had a keynote address on the new iPhone last Tuesday as you probably know. And a lot of people were disappointed with the news. But what else is new. At the same time the strategy of Apple remains as it was and will be: making the best products for premium prices, and earn a good living. Going for mass markets with cheap phones does not fit this idea. But I will not go into that discussion, enough people said smart things on that.
In the new presented phones there are enough interesting aspects. First is the way the 5s is becoming a hub for everything. Connecting a screen together with the move to more streaming than storing in Apple TV and we see that this is the TV set we will have. In that sense it looks a lot like the model of Google’s Chromecast, but they will be creating a more seamless experience I expect. The difference will be in connecting and connection.
One of the most interesting parts of the new step in their smart product strategy is the role of NFC. Or better, the neglecting of NFC. It seems that Apple is choosing for another technology; bluetooth, and then especially the low energy variation. They combine this with the iBeacon option in the SDK to create a better solution for NFC. The well-known strategy to try to make an experience better. This article does a good analysis on the consequences.
The use of a near field technology is highly dependable of market adoption. So we can expect a fight here on standards. It seems like Apple is planning to break the market with their preferred technology. Just like with Flash and the Floppy disk. Sometimes they win that war sometimes they don’t. Let see what happens here. It will depend on the adoption by products and services like this Estimote. One of the strong aspects of the Bluetooth model can be the possible interoperability with other solutions like mesh based product to product networks.
We enter an interesting future, that’s for sure.