target is new

an exploration in the new

Category: reboot11

Impulse Shaped Services, notes on a Reboot talk

On Reboot11 I did a talk with the title Impulse Shaped Services. In the presentation I introduce a vision on the development towards impulse shaped services. Services are more and more scattered via different channels and touchpoints nowadays – we also call them exploding services. Services are not static anymore, they should no longer be designed for one on more defined uses, the user of a services is part of the service features.
I put the slides on Slideshare earlier, here I will give some transcript of the talk.
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Does Google Wave leapfrogs the real-time web?

I proposed a talk for Reboot this year. It accumulates my feelings on a emerging trend on impulse shaped services. In the period heading to the conference I’ll try to connect findings on this topic from others if I ran into them.

Today it was all over the place; the news of the introduction of Google Wave. It is not possible to try it by yourself unless you’re in the developer mode, but the descriptions are very detailed, for instance the Complete Guide on Mashable. Reading this it seems Google has taken a serious step to embrace and reinvent the real-time impulse based online experience we’re growing in. It is however also a overwhelming approach that will need real smartness to make it usable.
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Diversity defines the features

I proposed a talk for Reboot this year. It accumulates my feelings on a emerging trend on impulse shaped services. In the period heading to the conference I’ll try to connect findings on this topic from others if I ran into them.

Great thoughts of Kevin Kelly as ever. In an extensive post as always he talks on the increasing diversity in technology, in his model of the technium. I agree on his vision and see a lot of challenging developments.

Once one to one marketing was the holy grail. The digital revolution was making a personalized communication possible. It turns out to be impractical and expensive. Segmentation is still the dominant manner. Based on the ideas of diversity we see a one to one product development emerge.
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