The pizza-buttom meme

I was looking for that famous pizza-button example for an article lately. The one I used some years ago in presentations on the Internet of Things. It was a marketing campaign by Red Tomato done in 2012.

ddw-goes-digital-iskander-smit-6-638
Presentation DDW Goes Digital

 

It turned out that this invention is done over and over again. I found this one from 2013 And the latest edition is a more complex version, with functions as choosing the taste. It was featured on Mashable in March this year. And it ‘s unclear if this is also a real button. Of course it has versions in the app-store.

And now I read an article on the Internet of Things before it was called like that, from 1995. The internet had just entered the consumer area. And the pizza-button was there as concept too.

So maybe it is time to replace the Internet Fridge meme with the Pizza-button meme from now…

Published by

iskandr

Iskander Smit is an innovation director at tech and innovation agency INFO, visiting professor at the Delft University of Technology coordinating Cities of Things Delft Design Lab, and chairman and organizer of ThingsCon Netherlands.

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