The blurry lines between social and public sharing

Today I received an email from the developer of Wander, an app that is discontinued as of from today. Can happen, the app did not manage to come up with a valid business model.

What is interesting though is that he introduces a new app at the same time – Planett – that builds on the content of the app of Wander. And that made me wonder what this means for the valuing of trust and the blurry lines between social sharing and public sharing in and out of context.

For those who don’t know the Wander app, it had a nice concept. You met with a random like person around the world, mostly someone far away in South-Korea or Japan, and for a week you share your daily life with that person. Not your very personal life, but more the things you do, the interested places you pass by in your hometown, etc. A great way to get a sense of the life of a local in a strange city.

Planett now is taking the pictures and experiences from these wander chats as content for explorations of cities. Only the pictures that are ‘shared socially’ during the chat so they say, so in principle nothing wrong should be wrong there. And also, it should deliver some nice local guides of course. The app is making it into a game with assignments so the chance you bump into a picture you made is low.

My wonder though – and my feeling – is that taking these pictures out of context, is not right. Not because it is legally not right, or even rationally. But it feels different. A picture shared in a private conversation made public at that moment feels more private if it is shared outside the context of the conversation.

Elaborate on that last sentence. The perception changes. In the heat of the conversation it can be public. Outside that heat the public becomes private. Or at least less public. This is an interesting concept that I also experience with Instagram, the moment it became more public. It is more a proof that we need a new kind of literacy for the post digital world we live in.

Published by

iskandr

I work as strategy director @info.nl, one of the oldest internet agencies in the Netherlands. Based in the heart of Amsterdam, specialized in the creation and realization of online services. Inspired on our models Virtual Warmth and Exploding Website and Realtime Company. I'm educated as Industrial Design Engineer I work since 1994 in digital media as interaction designer, concept developer and strategist. Enthusiastic of the added value of interactiveness and the social power of connected media I advice our client how to transform their products and services into online platforms. My passion lies in how human behavior works and is related to the use of products and services and the interactions with others. Looking for longtime developments and creating these to robust concepts.

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