Metcalfe’s Law for the Apple Watch

Unboxing an Apple Watch and having the first experiences using it did deliver an interesting insight: it triggers the Metcalfe Law with the new form of communication.

Metcalfe’s Law describes how the value of a networked product increases with the number of nodes in the network. This goes in extremes with complete new technologies. For instance, the first owner of the fax machine had a useless machine. And so had the first couple of hundred or even thousand. The essence of using a fax machine is to have someone else to be able to receive the message.

Within the Apple Watch the same is happening with the taptic communication. It is a rather interesting feature to be able to share messages with others via the tapping on your watch. Just like the heartbeat and the little drawings. I believe that it could be very powerful in setting a new way of sharing your nearness on a more serious level than for instance Yo.

Still with so little people in your network having a watch, that is typical for this moment in the roll-out, it is hard to find others to seriously use this function. Everyone knows someone to create a little demo, but the real value of the function will arise if you can use it with lots of people.

This also part of the strategy of course. If this function turns out to be so strong and wanted by people it could trigger the sales of the watches. You need to have one not to be left out.

How enthusiastic I am on haptic interactions like this taptic communication, I doubt that it will be strong enough to trigger the sales. Or more precise: the on boarding for new users is to high with 350 euro’s. But maybe Apple will integrate this system into other devices in the end translating the tapping into sound for instance on your phone. If certainly would help Apple Watch grow benefitting Metcalfe’s Law.

Invisible apps paving way for watch life

Product Hunt is an important trendwatcher for developments in digital services via the new apps that are becoming popular. Yesterday they marked ‘the invisible app’ as a clear new trend. Ryan Hoover of Product Hunt made a list that consists of embedded functionality like Katch that record Meerkat live streams to Youtube, Magic as a SMS Siri and bots like Blippybot finding GIFs for you, and Clara scheduling your appointments.

At the Hackbattle of The Next Web we saw also this happen in some of the most interesting concepts that were presented. This was mainly triggered by the use of one of the companies providing SMS and voice APIs: Nexmo.

I think it is an important trend too. Not new per se. We talk about bots as service for a longer time, but it will flourish with the introduction of the new generation smart watches and other wearables. I talked on the ‘Notifaction Model’ for the new apps that are build on the context and sensor driven notification layer as binder of the services. See the presentation below for instance.

 

We are just at te beginning of our automated and artificial intelligence driven service layer we will use for daytime tasks. These invisible apps are the first iteration with simple tasks, but will grow in much smarter enhancements that we will control via our wearable devices.