Adding the layer of context to multi-touch magazines

Today is iPad day. With the launch of the iPad articles on the iPad are all over the place. And I think that is not for nothing, I expect some real impact from this new step in casual computing.
Among all the articles on the iPad I found some extra inspiration in the video of an interview with Jack Schulze from Berg London who was showing some new design principles that emerge from the iPad. A new approach to design content for magazine art directors. The biggest Dutch publisher of magazines in the Netherlands did the same in a way when they presented there example of translation of the Autoweek magazine.

But the video of Schulze triggered me with some other thoughts. What will happen if we adding an extra layer in the multi-touch magazine, the layer of context?
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