Tag: mj020

Today we had a flashmob hype in Amsterdam. The successful Stockholm Michael Jackson contributing flashmob was the inspiration for this event. However the flashmob generated lots of attention and a lot of people had a great day in preparation and executing, the flashmob failed in my opinion. The basic idea of a flashmob is to surprise a ignorant crowd by a orchestrated action done by a view. This one was the opposite. But unless the failure it could be seen as a driver for some interesting trends. Some thoughts…
Continue reading Return of the flashmob as driver closed grouping