Location based services were always about the wet dreams of advertisers where you come in contact with relevant advertisements right on the spot. We see however a different development on the same principle emerge, much more likely to occur. A come2me economy you could call it. Based on a really consumer centric approach.
Maybe it is not the best term. It has to do with permission based thinking, with VRM instead of CRM (Vendor Relation Management), that all start with the idea that the future success for a company will not be in the one that convince the most consumers to come to them and buy their products. Instead the brand has to find the customer and service them with real value.
Continue reading Moving to a come2me economy