Diversity defines the features

I proposed a talk for Reboot this year. It accumulates my feelings on a emerging trend on impulse shaped services. In the period heading to the conference I’ll try to connect findings on this topic from others if I ran into them.

Great thoughts of Kevin Kelly as ever. In an extensive post as always he talks on the increasing diversity in technology, in his model of the technium. I agree on his vision and see a lot of challenging developments.

Once one to one marketing was the holy grail. The digital revolution was making a personalized communication possible. It turns out to be impractical and expensive. Segmentation is still the dominant manner. Based on the ideas of diversity we see a one to one product development emerge.
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