Moving to a come2me economy

Location based services were always about the wet dreams of advertisers where you come in contact with relevant advertisements right on the spot. We see however a different development on the same principle emerge, much more likely to occur. A come2me economy you could call it. Based on a really consumer centric approach.

Maybe it is not the best term. It has to do with permission based thinking, with VRM instead of CRM (Vendor Relation Management), that all start with the idea that the future success for a company will not be in the one that convince the most consumers to come to them and buy their products. Instead the brand has to find the customer and service them with real value.
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The next ubiquitous services

In an article of Winston Ross which he wrote for Newsweek (but wasn’t published) I found some interesting teasing quotes. The article itself asks the question what the next Twitter will be. That is a question that is often asked, but in essence not relevant. What is interesting however, is one of the subquestions that emerges: which are the services that will be unmissable, that will be part of our daily routine and become ubiquitous.
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