My first time at SxSW

This year I attended togehter with colleague Joris for the first time the conference South by SouthWest Interactive (SxSW or South by in short) in Austin Texas. It was quite a experience, a huge number of attendants (about 20.000 they say) and more than 1000 sessions to choose from. It felt more of a festival than a conference sometimes, which certainly add to the experience.

The conclusion from the sessions I saw and heard about from others is that the big trends are still on track. The things I preach for some time were confirmed: moving from web-experience to ecosystem of apps, big data (science, visualization), and above all: gamification, which can be seen as the buzz word of this edition. Location and context are still big, just like social media dynamics. Group services apps turned out very popular.

The focus in the conference seems to be a bit more on one app wonders than building a complete service experience, so let see if that will get more focus the coming year. The mixing up of digital and real world is just touched a little. It will be a good check if these trends will have landed next year.

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