Thinking in the box

Right. Today I ran into this example of a concept of Living Magazines. I agree on the vision in the post that this is not likely to happen fast. But I even think it is not likely to happen at all in this way. It is another example of ‘thinking in the box’. Try to connect new technologies to current concepts.

You can watch the movie here below. They create very expensive video material to use as moving photography in their living magazine. It has to be sad the execution is great and it look cool. But the whole distribution concept is unlikely.

I agree that video and animation will be very important in telling the stories the coming years. And this will be driven by the emerging popularity of eBooks (probably with colors and video in the next generation) and slick tablet pc or casual computers with sizes between the iPhone and a small laptop.

We will evolute to another way of consuming this stories without turning the pages. And along with that our distribution model will change. Of course we will have iTunes like tools for buying stuff, but also rental models will be introduced. A subscription model is already into place in the iPhone store where you an buy editions within an app.

Remains the question what will happen with the kiosks that plays such an important role in the movie above. I can image that there will be a transitional phase where the kiosk will get big screens with previews of the ‘magazines’. With near field communication technologies you can transport the magazine to your device. Not literally of course, just the ID and the payments, the edition will be downloaded of the cloud.

Or is this thought still to much into the box?

Published by


I am a design director at Structural. I curate and organize ThingsCon Netherlands and I am chairman of the Cities of Things Foundation. Before I was innovation and strategy director at tech and innovation agency INFO, visiting researcher and lab director at the Delft University of Technology coordinating Cities of Things Delft Design Lab.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s