This happened Amsterdam on framing one’s reality

This happened Amsterdam was a pleasant experience again. For the mix of talks and nice crowd. Some reflections on the talks and topics touched.

Starting with the a project made by IJsfontein on dementia – Into D’mentia – talking on designing for emotions. Raimond wanted to push a bit to many slides into the ten minutes and had not the time for deepening on the emotion design part. The concept is interesting, letting people experience the dementia feeling by using a voice in the head. Knowing the process of dementia from nearby I know this phase is only part of the illness, but one the most nasty ones indeed. Interesting to see how to create a new reality by designing the context of experience.

A different kind of design is made by the guys of Human. The app that wants to contribute to your health by stimulating enough movements on a day (30 minutes). Paul Veugen told us a very clear story on the way their startup was shaped and how they learned the value of their service by looking into the data of the users. Creating tools for extracting those data turned out to be an important element in their design process. Also interesting is how the app is stimulating the use and transforming movement to appealing content and triggers. In the Q&A the predictable questions on startup culture and data reliabilty were covered. Luckily we could discuss another interesting aspect too: the relation with the app is for a lot of users – like me – connected to the notifications. I hardly ever open the app, and I am not alone in that behavior. Designing notifications is still a challenge for Human because of the fear to break the trust with the users when to communicate too loud. A valid strategy, an interesting element of the design.

How different is the talk of Lieven Standaert on his project Aeromodeller II. He is looking for a good way to make a hydrogen airship, and went through a lot of rough stages. He used the craftsmanship of Gaudi to model the form of the balloon, by letting fluid in upside down bags, define the form factor. Interesting also how the project in the end (now) is evolving into a project to build the wind turbine to test the balloon.

Last of the evening was a duo presentation by two designers and tinkerers of Commonspace talking on their one off (two off to be precise) Bioscope video player. It is based on a Raspberry Pi board, customized to the product. I liked the whole approach to work on framing open and abundant content in a new form factor and in that sense discussing the abundance of movie materials. The apparatus is very cute looking, which helps. The product will not be on the market, now only two are made. For investors it could be a successful product. Especially if it can be connected to online url’s as Ianus mentioned.

It did not boiled into a clear theme for me (to break the tradition). The products are transforming the reality in a way by adding some new interaction models. In Biosphere, and Into D’mentia. And in Human in a sense too by influencing your behavior. All in all in the end it was another inspiring This happened.

Published by

iskandr

I work as strategy director @info.nl, one of the oldest internet agencies in the Netherlands. Based in the heart of Amsterdam, specialized in the creation and realization of online services. Inspired on our models Virtual Warmth and Exploding Website and Realtime Company. I'm educated as Industrial Design Engineer I work since 1994 in digital media as interaction designer, concept developer and strategist. Enthusiastic of the added value of interactiveness and the social power of connected media I advice our client how to transform their products and services into online platforms. My passion lies in how human behavior works and is related to the use of products and services and the interactions with others. Looking for longtime developments and creating these to robust concepts.

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