Thinking on the #sxsw buzz

I do not attend South by South West interactive (SxSW) this year. The conference is becoming even more popular, and will definitely something to be missed, but I will make it up later this year with some other places. Still I was thinking on what buzz we can expect. Just for the fun of it, let’s try to predict this, see what will come true. And at the same time, these are of course also some of the things I hope it will buzz. I did not dive into the program, these are just some of my feelings.

Last year we had (big) data and behavior design. And the introduction of the Glass. That is the first buzz I expect. A lot of Glasses in the wild, it will be probably the most glassed place ever.

I attended some interesting talks on machine learning and intelligent systems last year. I expected more on that this year. The internet of things will buzz SxSW with connected products galore.

Quantified self was hot too last year. More as overall theme maybe. It will be buzzing in a more mature manner, connected to health stuff for instance. On the other hand we will have a buzz on data literacy. With Snowden doing a keynote and all that has happened last year, it could not be other than that this topic will be important. Morozov believers and deniers will be both present.

I can’t remember true breaking apps or services or categories from last year. Wonder if we would get one this year. It could be very well that it is not an app but a wearable this time. The hottest interactive stuff is sensor-based today.

See what Bruce will say.

Published by

iskandr

I work as strategy director @info.nl, one of the oldest internet agencies in the Netherlands. Based in the heart of Amsterdam, specialized in the creation and realization of online services. Inspired on our models Virtual Warmth and Exploding Website and Realtime Company. I'm educated as Industrial Design Engineer I work since 1994 in digital media as interaction designer, concept developer and strategist. Enthusiastic of the added value of interactiveness and the social power of connected media I advice our client how to transform their products and services into online platforms. My passion lies in how human behavior works and is related to the use of products and services and the interactions with others. Looking for longtime developments and creating these to robust concepts.

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