The challenges of simulating reality at This happened UTC

20up. This happened has become an institute on it’s own. With chapters in Amsterdam and Rotterdam now, Utrecht remains the original. I dare to admit I am a fan of the concept and the curation of speakers, and was present at a lot of the evenings (I think I only missed two). After edition 10 I wrote on the role of this happened in addressing some elements in designing interaction.

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It was of course great to have Kars Alfrink to present at this edition, he is the initiator bringing the event to the Netherlands (it originated in the UK). He showed the work of Hubbub for Shell, creating a game (Ripple Effect) that shapes an environment for learning to work together without trying to simulate reality. It is a signature project of Hubbub.

In the presentation Kars showed the way a divers team agents (that were present in room, including the product owner of the client) together with the client makes a project like this possible. It is an great overview of all kind of tools to shape a project like this.

In the questions we could experience a little bit on the conscious thinking of the design of these kind of ‘tools for change’. Kars mentioned how the use of the concept from the daily reality of the Shell workforce, the Goal Zero clock, was blocking the possibility to step out of the reality and really learn something, change behavior. A useful insight in approaching serious gaming. Making a simulation of reality is not the way to go, you need to adapt the principles and try to shape an environment to make understanding possible by taking action.

Next up was Yvonne Dröge Wendel showing a project where she made a simulation of a train coupe that helps patients with Alzheimer to relax. A beautiful project that was a bit suffering from the choice of Yvonne to go into more than one project. Proven a tricky approach with only 10 minutes of presentation, better give one project all the attention. Luckily in the question round we could dive a bit deeper and hear on the hard work to make the videos in the right manner. Shot from a low standpoint, tuning on the pace, and above all how the filtering all the unwanted visual trigger was important. To much of specific elements like a church makes the patient troubled.

It showed how she is really focussing on creating some product that fits the needs of the user. One thing that is interesting in the light of her statement that she is more of an artist than a designer and that the difference is in the way to propose a project. A designer wants to solve problems, an artist creates problems, new questions.

After the break Lilian Henze shared insights and approaches on the research of the use of the packaging of a product from KPN (InternetPlusBellen). The insights from the research lead to design changes that generated lots of reduction in costs in after care.

Real understanding how behavior works should be the beginning of all design, she thinks. Which is true of course.

An interesting chain of thoughts that flew by during the questions: user insights are hard to adopt in the complex environment and keeping them robust. It felt she is looking for a more lean approach; deliver fast, fail fast, learn a lot (oversimplification).

Last speakers of the evening were the founders of IJsfontein (Jan Willem Huisman and Hayo Wagenaar), an agency with a long lasting reputation in designing games. As it was a bit the classic edition of This happened they brought an old laptop to be able to show the old game Meester van de Macht, a game that started off their fame in a way. It brought back some old feelings. But also shared some interesting choices, like the focus on a couple of principles, and working together with a designer and a coder to create the best and most efficient solutions. Also in animation.

The way they treat the mouse pointer as part of the interaction and communication of behavior was great in the game. It also unlocked the insight that we are losing the cursor as a concept more and more with the ubiquitous presence of touch devices.

A connection in the projects lies maybe in the that disconnection of simulations from reality. As IJsfontein showed with the bouncing ball how you can replace exact feeling with the right combination of key animation components. And as Kars showed in his approach to serious gamers within Shell. The simulation of a world outside for the Alzheimer patients is clearly an altered reality, and in that a simulation of reality, where it is proved that detailed simulation distract you from engaging with the simulated reality. An approach that could be valuable for Linze to shape the future research, getting more fundamental than detail insights as start for design work.

Published by

iskandr

I work as strategy director @info.nl, one of the oldest internet agencies in the Netherlands. Based in the heart of Amsterdam, specialized in the creation and realization of online services. Inspired on our models Virtual Warmth and Exploding Website and Realtime Company. I'm educated as Industrial Design Engineer I work since 1994 in digital media as interaction designer, concept developer and strategist. Enthusiastic of the added value of interactiveness and the social power of connected media I advice our client how to transform their products and services into online platforms. My passion lies in how human behavior works and is related to the use of products and services and the interactions with others. Looking for longtime developments and creating these to robust concepts.

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