The pizza-buttom meme

I was looking for that famous pizza-button example for an article lately. The one I used some years ago in presentations on the Internet of Things. It was a marketing campaign by Red Tomato done in 2012.

ddw-goes-digital-iskander-smit-6-638
Presentation DDW Goes Digital

 

It turned out that this invention is done over and over again. I found this one from 2013 And the latest edition is a more complex version, with functions as choosing the taste. It was featured on Mashable in March this year. And it ‘s unclear if this is also a real button. Of course it has versions in the app-store.

And now I read an article on the Internet of Things before it was called like that, from 1995. The internet had just entered the consumer area. And the pizza-button was there as concept too.

So maybe it is time to replace the Internet Fridge meme with the Pizza-button meme from now…

Published by

iskandr

I am a design director at Structural. I curate and organize ThingsCon Netherlands and I am chairman of the Cities of Things Foundation. Before I was innovation and strategy director at tech and innovation agency INFO, visiting researcher and lab director at the Delft University of Technology coordinating Cities of Things Delft Design Lab.

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