A couple of months I wrote some thoughts on the role of Meerkat in the new drive for sharing the live moment privately. Ephemeral media with an extra touch of private. I still am a big fan of the principles of Taptalk where you share the moment without knowing what you shared giving it a much more real feel. And creates the ultimate private connection with the viewers.
Yesterday Casey Neistat revealed the details of the new app he is building with his team: Beme. And it looks like they take this same principle and add a very nice physical feel to it. The use of a different way to start the sharing with the proximity sensor have the same effect as Taptalk has even further: you don’t experience what you share and you are liberated from boundaries.
At the same time Snapchat is booming and people sharing more and more their little life stories. It is the ultimate context for the new app. A nice touch to that is the way the app is coming into the market thru the daily vlog Casey has set up. As follower of his daily vlog the last 114 days Casey established a real connection with his live. Maybe Beme is not meant for vlogging like Casey does, but much more for the little moments in life. At the same time the vlogs have the feel of a chain of those little moments. The vlog is like a directed version of Snapchat, telling a story every day that looks like a story that just happened.
I have not be able to test app yet (hope to receive a code soon :-). Curious if the new way of sharing will be something that get traction and if the holding of the phone to the chest will be a new gesture that triggers new behaviour in the end and become a new Snapchat.