The end of the internet as we know it

We are approaching a new year and there will be a lot of predictions on what the coming year will bring. I expect I will do something like that too again.
But it is also interesting to think and wonder on the bigger changes, longer changes sometimes. This morning I read an interview with long time respected Bruce Sterling in a Dutch magazine that sparked me to think on the state of the internet. The role is shifting as it remains a source for the things we do, one of the most important ones still.

We growing however in an functional internet. The internet as a medium on it’s own will have less importance as people are moving their communication to other places. And media consumption shifts to services captured in app on the devices we wear close to us or use for entertainment activities. Mobile phones, wearables, smart screens, all information is captured in streams. The internet facilitates the connectivity and is the management platform.

The functional internet is also part of our physical world. The connected things are all about connective tangible interactions with our cloud services. The internet facilitates here a new type of things that become adaptive to the context and use, I wrote on that before. The internet has not a presence on its own here, it is the back-end of the functions we use.

The functional internet is also in the messaging platforms, the closed communication services we use more and more as replacement for interaction with our peers, but is also the new media platform for brands to communicate with consumers.

The shift to a proprietary internet where the closed services becoming bigger as the the open internet is not a new development, it has been discussed before with the grow of Facebook. We see now the change emerge on all levels of our lives and the things we do. The combination of the digitised physical experience and the messaging platforms will change the character of products we use.
Our perception of our self is linked to that. As the reality is already in place that software is eating our world – everything is becoming software, the follow up is that we are as humans becoming eaten by the software too as our digital and physical presences is melted together.

An simple example is how a daily vlogger like Casey Neistat are now living their lives as a movie, and do real life decoupage where reality and representation are mixed up.
In that sense we will also deal with the dangers, the data leaks and manipulations of our behaviour, by developing a new literacy that is focused on data agency.

So in the end is the functional internet something we will be embedding in our being.
The end of the internet as we know it is complete as we have absorbed the characteristics of the hyper connectivity in all we do and are.

Published by

iskandr

I work as strategy director @info.nl, one of the oldest internet agencies in the Netherlands. Based in the heart of Amsterdam, specialized in the creation and realization of online services. Inspired on our models Virtual Warmth and Exploding Website and Realtime Company. I'm educated as Industrial Design Engineer I work since 1994 in digital media as interaction designer, concept developer and strategist. Enthusiastic of the added value of interactiveness and the social power of connected media I advice our client how to transform their products and services into online platforms. My passion lies in how human behavior works and is related to the use of products and services and the interactions with others. Looking for longtime developments and creating these to robust concepts.

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