Statements from Picnic 06; keynote 1

The Creative Process by Dr. Michael B. Johnson, Moving Pictures Group Lead, Pixar Animation Studios

Better a good team with a bad story than a good story with a bad team; a good team will fix the poor story, a bad team will ruine the good story

Telling a story is selling a story

How to build a story: I want to fail as quickly as possible

Well, do someting, so we van change it > iteracte and critisize

It’s not about being real. It’s about being believable

Use technology do make te process of making the film a creative team process

Never forget you’re making a movie

Pasion will get you through

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I work as strategy director, one of the oldest internet agencies in the Netherlands. Based in the heart of Amsterdam, specialized in the creation and realization of online services. Inspired on our models Virtual Warmth and Exploding Website and Realtime Company. I'm educated as Industrial Design Engineer I work since 1994 in digital media as interaction designer, concept developer and strategist. Enthusiastic of the added value of interactiveness and the social power of connected media I advice our client how to transform their products and services into online platforms. My passion lies in how human behavior works and is related to the use of products and services and the interactions with others. Looking for longtime developments and creating these to robust concepts.

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