Heavyweight Creativity: The Next Big Idea
* Gary Carter, Chief Creative Officer, FMX, FremantleMedia (United
Kingdom)
Should we kill television before it kills us?
Mass communication technologies have never been replaced
Communication technology move from public to home to personal
Now we are in the post modern phase: a mirror in stead of a window;
the tv is now about us self
Future; no reality at all; a own reality of the digital environment
Distributely equally; not pull or push
In fifteen minutes everybody will be famous
What will we do with it
Who will control it
How will we be part of it
* John Underkoffler, Chief Scientist, Treadle & Loam, and advisor to
Steven
Spielberg on the film “Minority Report” (United States)
Narrative generation: new model
anti-solpsism: ‘method’ creation analog to method acting
destiny usa; real world prototyping for the future
target is new 