Statements from Picnic06: Keynote 2

Heavyweight Creativity: The Next Big Idea

* Gary Carter, Chief Creative Officer, FMX, FremantleMedia (United

Should we kill television before it kills us?

Mass communication technologies have never been replaced

Communication technology move from public to home to personal

Now we are in the post modern phase: a mirror in stead of a window;
the tv is now about us self
Future; no reality at all; a own reality of the digital environment

Distributely equally; not pull or push

In fifteen minutes everybody will be famous

What will we do with it
Who will control it
How will we be part of it

* John Underkoffler, Chief Scientist, Treadle & Loam, and advisor to
Spielberg on the film “Minority Report” (United States)

Narrative generation: new model

anti-solpsism: ‘method’ creation analog to method acting

destiny usa; real world prototyping for the future

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I work as strategy director, one of the oldest internet agencies in the Netherlands. Based in the heart of Amsterdam, specialized in the creation and realization of online services. Inspired on our models Virtual Warmth and Exploding Website and Realtime Company. I'm educated as Industrial Design Engineer I work since 1994 in digital media as interaction designer, concept developer and strategist. Enthusiastic of the added value of interactiveness and the social power of connected media I advice our client how to transform their products and services into online platforms. My passion lies in how human behavior works and is related to the use of products and services and the interactions with others. Looking for longtime developments and creating these to robust concepts.

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