Statements from Picnic06; keynote 5

Attention – The *Real* Aphrodisiac

• Linda Stone, Consultant, former Corporate Vice President, Microsoft
Corporation (United States)

continuously partional attention

so many things are great in small doses

the context is more complex

framework developed
it was the age of self employing; to enhance our abilities

if you focus on self expressing 24/7 it leads to narcissism

now the network is the centre of gravity

weapons of mass communication contribute to the use of drugs like prozac

overstimulation by connect connect connect

you need cycles to feel good; with no winter there is no spring.
always on has no cycles

30% of the send e-mail is not essential

we want meaningful relationships.

exausted by a culture of stimulations

resunate more deeply with each other

we want signals that resonate with our values

we want to make the best choices i a world full of choices

think Apple, think ipod

focussed on taking only the information we need

information workers to knowledge workers > to wisdom workers

products that offers quality of live in stead o easy of use

Published by

iskandr

I work as strategy director @info.nl, one of the oldest internet agencies in the Netherlands. Based in the heart of Amsterdam, specialized in the creation and realization of online services. Inspired on our models Virtual Warmth and Exploding Website and Realtime Company. I'm educated as Industrial Design Engineer I work since 1994 in digital media as interaction designer, concept developer and strategist. Enthusiastic of the added value of interactiveness and the social power of connected media I advice our client how to transform their products and services into online platforms. My passion lies in how human behavior works and is related to the use of products and services and the interactions with others. Looking for longtime developments and creating these to robust concepts.

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