Mobile as next step in connecting the world to Facebook

Coming Wednesday (November 3rd) Facebook will have an event on mobile. There are many speculations on the expected news, in that sense these events are becoming as hot as those of Apple, from new mobile apps to a Facebook phone. I’m not gonna predict, but I can think what would be interesting. As Facebook does all the time; it will look for a solution that connect the world to Facebook.

Mobile is important for Facebook and will be more important in locking in people to the service. The integration with voice can be interesting in an mobile environment, now they are partnering with Skype. So let’s say; you get a call icon with every post to directly call that one using the technology of Skype. Every account is automatically hooked up to Skype. You don’t need a Skype account (or telephone number anymore), your Facebook identity is your entrance to voice communication. In that sense Facebook will add 500 million accounts to Skype, with whom they joined forces.

I don’t think it is necessary for Facebook to offer their own phone. In contrary, good apps for all platforms where Skype is integrated will be enough to change the way we call today. The weakest point for using Skype as replacement for normal telephone use is the lack of installed base. Not all your friends are on Skype, and Skype is not active all the time. Roaming between mobile and facebook accounts with skype will change that perception.

I think it could be really exciting to see what Facebook will introduce. If it will be the backward integration of Skype it could be as game changing as the social graph tools to connect the world to Facebook.

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I am a design director at Structural. I curate and organize ThingsCon Netherlands and I am chairman of the Cities of Things Foundation. Before I was innovation and strategy director at tech and innovation agency INFO, visiting researcher and lab director at the Delft University of Technology coordinating Cities of Things Delft Design Lab.

One thought on “Mobile as next step in connecting the world to Facebook”

  1. Well. The announcements are made today. Mark Zuckerberg has a different presentation style as Jobs, so much is clear. We waited for the one more thing in vain… No Facebook phone as expected, but also not a big disruptive deal with Skype.
    But nevertheless; the introductions are substantial and do right to the title of this post: Facebook wants to connect the world to Facebook, also via mobile. Not as disruptive maybe as I sketched here, but under water it is rather a big step. Three things were announced

    First: Single sign on. Easy logging in as lock in for connecting every mobile app to the facebook profile.

    Second: Opening up the api to mobile creates an interesting aspect. This is rather disruptive to mobile operators. Until now they had the monopoly on the local information. Now you as facebook subscriber can set everything open and connect all your local date to the social graph.

    The third announcement is directly connected to this. By offering the possibility to make offers to mobile users Facebook try to stimulate every user to connect the graph to local data.

    And so I think these three together are a serious step to the full and continuous integration of our mobile life to the social graph and connecting the world to Facebook.

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