Edition 16 already. This happened Utrecht has become an institute on its own. This edition was due to some other event in the location set back to the smaller room. Which is not bad at all; this is the intimacy that fits the format so well.
So just as always four talks, four times 10 minutes talking on what happened, and 10 minutes discussing this with the audience. This edition had an interesting mix of topics. From installation like art project Victory Boogie Woogie, to very business driven user service of Appie.
The evening started with the work of Q42 on the Hue project. They contributed for a seemingly small part to the project by making the web frontend adding the system with lamps, bridge and app. Nevertheless it is an important part in getting the project more into the open space creating a product that is – almost un-Philips-like – good. It is remarkable how the product benefits from the connection to the service If This Then That, making it possible to create nice smart relations between services.
Second talk was on a game called Slag om Dondervoort. Aiming to learn children about the life in Fortress Cities. Mixing virtual and real-life game principles; it is nice how it connects the social fabrics in a school class to the game and transform it to a experience in the virtual game, back to activities in the real city. Managing the second order effects in the game to achieve the goals seems a bit of a challenge. And so is the developing technology that makes the game now hard to play in current device setups. Hope they can get another round of funding for an update.
In the project of the algorithmic Victory Boogie Woogie it was not completely clear how Mondriaan get into the game, it was a brainwave as often happens in projects I guess. The idea is quite sweet; challenge coders with something they do quite naturally; making squares with code, and use that for remaking that intriguing painting by algorithms. With the second order effect to let non coders experience what an algorithm is in the end. Something they definitely accomplished judging the attention on national television.
The last presentation was of a different order; a bit predictable presentation on the service of Appie made by Icemobile. Working in the same field the agile approach and way to present felt very familiar. She discussed some nice aspects. Maybe not the fact that you need a central mission to inspire the project (Beating The Pen), but more in the way the user is making part of the app development, and strategies to really drive the usage. Like the easter egg gimmicks. For an outsider it seems clear that AH is building functionalities around the idea to collect as much data on the products, by stimulating the use of official product names with the scanning functions and deep integration with the recipes. That is also the stimulans for the user to use the app in an AH store. In that sense it is most logical that the service is focused on value for the end user. All to stimulate use. This was not really addressed in the talk though.
This Appie project shares however a theme of the evening in the way it tries to stimulate adoption in the organisation. Just like Hue did by putting the innovation center apart from the rest. And as the Slag om Dondervoort learned the makers that it is more on tuning associations with the client than achieving the direct goals to make the project stand out. And funny enough, even the Victory Boogie Woogie project resulted in conclusions on the adaption of the project with the stakeholders.
In that sense it was a slightly different This happened with less focus on the usual design decisions. It makes more clear than ever that service and strategic design is an crucial part of the competence field of the designer of today.