The evening the big 2015 Apple event took place again. A lot of the predictions came out, so no big surprises; a iPad Pro, a new iPhone and Apple TV. This will not mean it will not have an impact.
The iPad Pro was needed as the gap between iPhones and iPad became too little and there is no need for using the iPad anymore for normal tasks. The new iPad is aiming for specialising uses like reading, drawing or professional use. I don’t know about the keyboard but a stylus is very useful for drawing.
Talking on the Apple TV. With the big words in the legacy of Steve Jobs it was to be expected that the result of the reinvention of TV is less excited than hoped. Nevertheless it app model could make it possible to give the TV a new place in the home, especially if the apps can link all devices.
Most interesting is the new step with Siri for interacting with Apple TV. The conversational interface is definitely on the rise and we will see a lot happening. Apple TV can help to accelerate this trend.
The iPhone 6s has two important new things. The force touch -now called 3D Touch- in combination met haptic feedback will create a revolution in the design patterns from mobile devices. Touch and feel is a very powerful design material that has been underestimated till now. Just like a lot of product inventions of Apple the impact is in the detailing and possibilities it unlocks.
The second important introduction seems not so big maybe. The lease option for the phone offered by Apple, a subscription model with guarantee for the latest models now, but this could be very well the first step to a total package of Apple that surpasses the mobile carriers with a software based subscription.
So as always not the direct news is the most important and impactful, the possibilities and hints to the future are.
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